CBS' coverage of the PGA Tour's Buick Open earned a 2.9
overnight in 38 markets Saturday, a 45% increase over '96,
according to Rudy Martzke of USA TODAY. Sunday's coverage
earned a 4.1, "more than double" the 2.0 in '96. Fox's
coverage of the Braves-Marlins earned a season-high 4.1
overnight, 32% above '96 and NBC's World Track & Field
Championships coverage earned a 3.4 overnight on Sunday, up
36% from ABC's overnight rating in '95 (USA TODAY, 8/12).
NFL PRESEASON: In Dallas, the Cowboys-Patriots game
Friday earned a 15.3 on KDFW-TV (DALLAS MORNING NEWS, 8/12).
In Boston, it earned a 17.1 on WCVB (BOSTON GLOBE, 8/12).
...In Baltimore, the Ravens-Jets on Friday earned a 5.7/10
(Baltimore SUN, 8/12). During the hour that the Orioles and
Ravens were on at the same time, the Orioles "outpointed"
the Ravens 5.1/9 to 4.1/7 (Baltimore SUN, 8/12)....The
Redskins-Oilers game Saturday earned a 16.3/32 on DC's WJLA,
"just about double the audience" of the next most popular
weekend TV show on any DC station (WASHINGTON POST, 8/12).
