RAPTORS CONTRACT OUT MARKET RESEARCH TO STUDY FAN BASE

          The Raptors commissioned Toronto-based Charlton
     Marketing Inc., to do a $50,000 survey, questioning "more
     than 1,000 season-ticket holders, plus people who identified
     themselves as sports fans," according to David Israelson of
     the TORONTO STAR.  The research indicated that men 31+,
     "lots of teens, not enough women and more than eight out of
     10 people who paid for tickets," represent the largest
     segment of Raptors fans.  But the survey "confirmed" that
     Toronto is "a hockey town," as among those ages 12-54, the
     Raptors are the third favorite pro sports team, behind the
     Maple Leafs and the Blue Jays (TORONTO STAR, 8/11).