RAMS UP MARKETING REVENUE WITH SPONSORSHIP ADDITIONS

          The Rams have added three new sponsors, boosting their
     marketing revenue $500,000, according to Margie Manning of
     the ST. LOUIS BUSINESS JOURNAL.  Delmar Gardens has signed
     on as the "Official Retirement Home of the St. Louis Rams,"
     and as part of the deal, 10 Delmar Gardens residents will be
     selected to attend each Rams home game.  Other new sponsors
     include Naya Water and National General Insurance Co.  Rams
     VP/Marketing Phil Thomas said that the team will collect
     close to $8M in marketing revenue this year, up from $7.4M
     last season (ST. LOUIS BUSINESS JOURNAL, 7/21 issue).