Sponsorships Advertising Marketing

PIZZA HUT ORDERS UP NEW PROMO WITH JUNIOR AS A TOPPING

7.24.1997

          Pizza Hut next week will launch a kids' promotion
     featuring Mariners OF Ken Griffey Jr. that includes a TV
     spot from BBDO Worldwide, NY, according to AD AGE.  The spot
     shows Griffey being delivered one of Pizza Hut's Supreme
     pizzas on the playing field, but team members "snatch off
     the abundant toppings before the box reaches him."  Besides
     promoting the price of the pizza, the spot also promotes two
     Griffey books on baseball (AD AGE, 7/23).

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