CART'S MOLSON INDY SETS ATTENDANCE RECORDS

          In Toronto, 69,210 attended CART's Molson Indy event on
     Sunday, topping the '96 total of 68,183 and setting an event
     record.  The three-day total for the event was 164,406,
     which exceeded last year's 163,019 and also set a record
     (Norris McDonald, Toronto GLOBE & MAIL, 7/21).  Tourism
     Toronto spokesperson John Hamilton said the Molson Indy
     brings C$15M into the Ontario economy.  A '95 study also
     concluded that the event's spinoff properties resulted in
     another C$28M economic boost (TORONTO STAR, 7/19).  Molson
     CEO John Barnett has "concentrated" on the company's
     involvement in both hockey and motor racing, according to
     George Gross of the TORONTO SUN.  Barnett: "When Molson and
     Carling merged in 1989, we tried to find a higher profile
     for Molson in the U.S. with a logical tie-in in Canada. 
     Hockey and motor racing fit that bill" (TORONTO SUN, 7/20).