OFMA'S ROGERS WANTS TO MAKE RAIDERS PSLS PERMANENT

          Oakland Football Marketing Association (OFMA) Marketing
     Dir Richard Rogers "is pushing" to make PSLs permanent,
     "hoping to lure fans to buy 20,000 empty football seats at
     the Coliseum," according to Renee Koury of the SAN JOSE
     MERCURY NEWS.  But as they try to negotiate a new marketing
     strategy to sell seats, Oakland and Alameda County officials
     remain at odds with Raiders Owner Al Davis "over their
     conflicting financial interests."  PSL revenues go to the
     city and county, while game-ticket money goes to the
     Raiders.  City Council and OFMA member Ignacio De La Fuente
     said that he "supports" the PSL plan, "but only with other
     changes in how the stadium's revenue gets split."  Raiders
     attorney Amy Trask: "This organization has never opposed
     making seat licenses permanent, and in fact we've been
     proponents of doing that for a very long time.  We, however,
     don't feel that existing PSL holders should be charged
     additional money" (SAN JOSE MERCURY NEWS, 7/20).