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MEMPHIS BLUES? OILERS FACE TICKET CHALLENGES AT NEW HOME

          The NFL Oilers are experiencing "slow" ticket sales in
     Memphis, where they will play their first two seasons before
     moving to Nashville, according to John McClain of the
     HOUSTON CHRONICLE.  The team has sold "only" 5,000 season
     tickets, and "more than one-third of the 40 luxury suites in
     the Liberty Bowl remain unsold."  Oilers Owner Bud Adams: "I
     think things will pick up as we go along. ... We were two
     weeks late setting up the phones [in Memphis], and it didn't
     go well, but we're up and running."  McClain wrote that the
     ticket problems "are not surprising," since neither "long-
     time" team ticket manager Mike Mullis, nor his assistant,
     Ralph Stolarski, are with the organization anymore.  Adams
     has hired Pepper Rodgers as his VP/Memphis Ops, and Rodgers
     "is a colorful character and a popular figure in Memphis,
     where he is under pressure to drum up support and help Adams
     sell tickets and suites" (HOUSTON CHRONICLE, 7/20).  
          PERCEPTION IS REALITY? McClain added that there is the
     "perception, which Rodgers denies, that Memphis will not
     support the Oilers the way the team hopes" because it "hates
     Nashville and the NFL" and, "like Houston, doesn't want to
     support a lame-duck team that will be gone after two
     seasons."  McClain added the team "might have been able to
     avoid the Memphis problem ... if they had been more patient
     with Vanderbilt in working out a deal to play there for two
     years."  Vanderbilt Stadium in Nashville seats 42,000, and
     could have been expanded to hold 52,000.  However, it has no
     luxury suites (HOUSTON CHRONICLE, 7/20).

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