Sports Media

SCIDEL TECHNOLOGY FEATURED FOR TWO COREL WTA TOUR EVENTS

7.18.1997

          SciDel Technologies will handle virtual advertising for
     the Corel WTA's Toshiba Tennis Classic in San Diego to be
     aired on Fox Sports Net on August 2-3 in addition to
     handling this weekend's Corel WTA A&P Tennis Classic from
     Mahwah, NJ.  The Corel WTA A&P Tennis Classic will be seen
     in the New York-area on WABC-TV, live at 2:00pm ET on
     Saturday, with the finals on Sunday at 1:30pm ET.  The event
     will also be aired via tape-delay on SportsChannel.  Later
     this month, SciDel will employ its ad signage for a European
     preseason soccer match between Belgium and Portugal where
     viewers in both countries will see two separate sets of ads. 
     SciDel USA Exec VP/COO Adam Weinberg noted a "growing
     momentum" and "acceptance" of the virtual ad technology. 
     Weinberg: "What we see is a growing interest and awareness
     by advertisers to use this technology" (THE DAILY).

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