Nielsen Media Research will begin metered-market
service in Greensboro, NC, on April 1, '98, and in
Jacksonville, FL, on June 1, '98. Greensboro is the 46th
ranked market in the U.S.; Jacksonville is 54th. Nielsen
will now have 40 metered markets in '98 representing around
60% of the U.S. (Nielsen)....Flyers radio broadcaster John
Wiedeman has resigned after only one season on WIP-AM
(PHILA. DAILY NEWS, 7/18). Also, "Look for an announcement,
perhaps today, that the Sixers will be on the new Comcast-
Spectacor basic cable channel next season" (PHILA. DAILY
NEWS, 7/18)....Classic Sports Network President Stephen
Greenberg is profiled this morning in both the CHICAGO SUN-
TIMES and the DETROIT FREE PRESS (7/18)....CA-based
Valencia, Perez & Echeveste has been named the ad agency of
record for Fox Sports America (ADWEEK, 7/14)....In Toronto,
Rob Longley reports that TSN is making a "determined bid" to
sign a long-term deal with the NHL to "boost" its schedule
to 50 regular-season games (TORONTO SUN, 7/18)....CBS will
air taped coverage of the July 26 IRL Charlotte 500 from the
Charlotte Motor Speedway on July 27 (CBS Sports).
