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FOX SPORTS NET LOOKS TO EXPAND REACH WITH RED WINGS DEAL

          Fox Sports Net (FSN) and the Red Wings have reached a
     multi-year deal that gives the network exclusive regional
     cable telecast rights to the Red Wings starting this season. 
     FSN also announced the creation of a Detroit-based RSN which
     will launch as a basic cable channel this fall.  A name has
     yet to be announced.  FSN Detroit has already signed the
     Pistons to a deal starting in the '99-2000 season (FSN).
          DETAILS: In Detroit, La Canfora & Crowe report the deal
     ends the team's relationship with PASS.  FSN Detroit will
     televise three exhibition and 41 regular-season games.  La
     Canfora & Crowe: "And because Wings Owner Mike Ilitch also
     owns the Tigers, it's very likely their contract will also
     go to Fox when their current pact runs out with PASS." 
     Terms of the Wings' deal were not disclosed, but sources
     said that Fox will pay the Pistons between $3-4M annually
     for their cable rights.  Currently, Fox Sports Net Detroit
     "does not have a contract with any of the cable systems
     operating in Michigan, but it is confident deals will be
     completed" by mid-September (DETROIT FREE PRESS, 7/18).  In
     N.Y., Jon Elsen writes that "adding Detroit plugs the last
     major hole in Fox Sports Net's coast-to-coast network."  Fox
     execs said that the Detroit area "is especially attractive
     to advertisers because it is the center of the automotive
     industry."  Fox/Liberty COO Tony Ball: "We're getting nearer
     to our goal: no matter where you are in North America,
     you'll be able to see Fox Sports Net" (N.Y. POST, 7/18). 

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