SBD / 11 / ERICSSON STEPS TO THE TEE BY SPONSORING LPGA STAR SORENSTAM

SBD/11/Sponsorships Advertising Marketing

ERICSSON STEPS TO THE TEE BY SPONSORING LPGA STAR SORENSTAM

Published July 11, 1997

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          Sweden-based telecom company Ericsson announced a
     three-year sponsorship agreement with two-time defending
     U.S. Women's Open golf champion Annika Sorenstam.  Terms of
     the deal call for Sorenstam to display Ericsson's logo on
     her golf bag, make personal appearances on behalf of the
     company and allow the use of her name and likeness in
     Ericsson ads.  Sorenstam, 26, is currently the LPGA Tour's
     top money earners in '97 with over $779,862 (Ericsson).
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