CHARLOTTE COMPANY LOOKS TO STEP UP MARKETING OF NEW GAME

          Charlotte-based Sports Training & Entertainment
     Products Inc. (STEP) is marketing a new basketball
     entertainment system, "In The Zone," a game played on a
     rectangular court with a computerized, moving regulation
     backboard, according to Doug Smith of the CHARLOTTE
     OBSERVER.  Smith wrote that consumer tests at the ACC Men's
     Basketball Tournament and at the NBA Draft Party in
     Charlotte "confirmed ... that there's a potential market for
     the game."  STEP is "gearing up for a three-pronged"
     marketing effort: targeting special events; college and pro
     teams to use the game as training; and the "most lucrative
     market of all: amusement parks and entertainment
     attractions."  STEP will display the game at the Int'l
     Assoc. of Amusement Parks & Attractions in November in
     Orlando, which "typically attracts 23,000 buyers from more
     than 80 countries" (CHARLOTTE OBSERVER, 7/6).