THE MAN BEHIND THE IMAGE: JERRY REINSDORF PROFILED IN SI

          Bulls and White Sox Chair JERRY REINSDORF is profiled
     in SPORTS ILLUSTRATED by E.M. Swift.  Swift: "Forceful,
     self-made, independent and thin-skinned, Reinsdorf is
     enduringly out there on the front line, verbally sparring
     with fellow NBA owners, the Major League Baseball Players
     Association, the media and anyone else who stands in his
     way.  It's what makes him an easy target."  But Swift addd
     that, "Many of those who work for Reinsdorf say a kinder and
     fairer boss never walked this earth. ... Alternately wry,
     self-deprecating and combative, Reinsdorf has an edgy sense
     of humor that he employs either to disarm or enrage his
     adversaries, depending on his mood and purpose.  He is a
     needler of both friend and foe" (SI, 6/30).