IMG INKS THE REAL DEAL FOR HIS MARKETING ENDEAVORS

          WBA Heavyweight Champ EVANDER HOLYFIELD has signed with
     IMG for exclusive marketing representation for endorsements,
     public appearances, licensing, literary projects and other
     non-boxing related commercial venues (IMG).  In Atlanta,
     Jeff Schultz profiles Holyfield's finances under the header
     "35 Million Reasons To Fight."  Schultz reports that
     Holyfield "has invested heavily in a new clothing line,
     Holyfield Warrior," and that he has "taken two major
     monetary hits," including a divorce settlement and "the
     closure of an auto dealership that required a bailout of
     some" $1.5M.  Schultz adds that Holyfield "faces a financial
     drain" from his house being built in GA: "Construction
     overruns on the mega-home will bring the final cost toward
     $20 million.  Amenities at the house and upkeep of the
     grounds will cost over $1 million a year."  Holyfield will
     make a guaranteed $35M for Saturday's fight (ATLANTA
     CONSTITUTION, 6/27).