ADIDAS INKS MULTIYEAR MARKETING AGREEMENTS WITH NBA AND WNBA

          The NBA and WNBA announced yesterday multiyear
     marketing alliances with adidas.  As a global marketing
     partner of the NBA, adidas will receive advertising units in
     global NBA TV and print media and rights to use NBA uniforms
     in adidas athlete-endorsed ads.  Adidas will also create an
     NBA apparel line as part of its U.S. licensing program.  The
     company will also take on a number of marketing initiatives,
     including sponsorship of the traveling interactive NBA Jam
     Van.  Adidas' deal with the WNBA includes the rights to
     advertise on national WNBA telecasts and use adidas-
     sponsored WNBA players in ads and promos (WNBA).