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Leagues and Governing Bodies

NHL OK'S EXPANSION TEAMS AS USA TODAY TOUTS HOCKEY'S GROWTH

          The NHL formally approved expansion franchises for the
     cities of Atlanta, Columbus, Minneapolis-St. Paul and 
     Nashville in a unanimous vote by the League's Board of
     Governors.  As part of the deal, the NHL and NHLPA agreed to
     a four-year extension of the CBA until September, 2004.  The
     Board also approved the relocation of the Whalers from
     Hartford to NC and the Board unanimously re-elected Flames
     partner Harley Hotchkiss for a second two-year term as its
     Chair (NHL).  Each expansion franchise is expected to sell
     12,000 season tickets and 75% of its luxury suites within
     four months of their first season to fulfill terms of
     admission (USA TODAY, 6/26).  If not enough tickets are
     sold, NHL Commissioner Gary Bettman said, "It may result in
     the termination of the franchise" (ATLANTA CONSTITUTION,
     6/26).   Expansion will lead to realignment being phased in
     over a period of years.  Bettman said he will meet with
     "concerned" NHL teams over the summer to hear their thoughts
     on realignment.  Bettman: "If someone can figure out
     something better, maybe we will change" (TORONTO SUN, 6/26).
          NOTES: In Atlanta, the Thrashers will "begin taking
     season-ticket orders for a $100 refundable deposit on each
     seat."  The deposit will put people on a priority list for
     the seating package they desire (ATLANTA CONSTITUTION,
     6/26)....Bettman said Lamar Hunt "may well be" joining
     Columbus' ownership group, despite countersuits between the
     John McConnell-led group and Hunt.  Bettman said that
     McConnell will "remain as the controlling general partner,
     meaning Hunt would be a minority investor."  He added that
     "progress was made" during a meeting in his office to
     resolve the issue (John Futty, COLUMBUS DISPATCH, 6/26). 
          TAKE OFF: The sport of hockey is the cover story of USA
     TODAY's Sports section with the header "USA Warming Up To
     Hockey."  USA TODAY's Bill Meyers: "Ice hockey is booming
     and should become a truly national sport before the
     millennium because it no longer is a regional or seasonal
     game."  NHL VP/Corporate Communications Bernadette Mansur:
     "It's simply a matter of getting sticks in the hands of kids
     -- one by one by one."  Fox said its national NHL ratings
     for men 18-34 increased 38% in this year's Stanley Cup
     Finals, and ratings for female viewers 18-34 have increased
     43% between the '94-'97 regular seasons.  Fox Sports Exec VP
     Ed Goren said that the network "soon might decide to expand"
     its regular-season NHL broadcast schedule for '97-98. 
     Meyers adds that, "Despite this enthusiasm and expansion,
     however, the cold truth is that America faces an ice-rink
     shortage."  But he notes that roller hockey participation
     among youths 12-17 was up 46% last year (USA TODAY, 6/26). 

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