St. Louis-based Core Advertising won an assignment from
NFL Properties and will develop a national campaign to
publicize the NFL's "Air-It-Out" flag football promotion
(ST. LOUIS BUSINESS JOURNAL, 6/9)....In selling the last
assets of the bankrupt Herman's Sporting Goods Chain,
company exec Tom Noonan hopes to sell the "Herman's" name at
a bankruptcy court auction next month. The Herman's name
and 12 private label brands which the defunct sporting goods
chain has rights to "may fetch" around $150,000 (N.Y. POST,
6/11). ...The South FL Super Bowl XXXIII Host Committee has
named Clearwater-based Tenet HealthSystem as its official
Healthcare Provider for Super Bowl XXXIII, to be held in '99
at Pro Player Stadium (Tenet)....FL-based Lasergate Systems,
Inc. has inked a deal with American Skiing Co. for a license
for Admits, its general admission ticketing and access
control system, which will be installed in six resorts owned
and operated by American Skiing (LSi)....The U.S. Snowboard
Team named Animal, one of Jim Henson Productions' Muppets,
as its official mascot (USA TODAY, 6/11)....Montreal-based
Bauer extended its contract with Coyotes G Nikolai
Khabibulin to endorse Bauer equipment. He is represented by
NY-based Athletes & Artists (The Marquee Group).
