Peter Lund, President & CEO of CBS TV and Cable,
resigned yesterday "over a plan to take away his
responsibility for the network's TV stations group," which
will now report to CBS Radio Chair & CEO Mel Karmazin
(HOLLYWOOD REPORTER, 5/23)....MLB Dir of PR Rich Levin, on
MLB's cybercasting policy: "[T]his is going to get resolved
in the next couple of weeks, and we'll be able to formulate
our policy one way or the other. At that point, we'd expect
every team to comply, one way or the other" (SEATTLE TIMES,
5/22)....The VFW will be the presenting sponsor of ESPN's
Memorial Day, Fourth of July and Veterans Day programming.
The sponsorship is part of an eight-month sports marketing
alliance between the two organizations, and will include
promo spots created specifically for air during the three
weekends (ESPN)....ESPN will support its '97 NFL programming
with the ESPN/NFL "Grand Tour" promo, which includes the
ESPN/NFL Press Pass consumer sweeps, where one consumer will
win trips to all nine games aired on ESPN in '97, and the
ESPN/NFL "Survivor" affiliate and local advertiser incentive
campaign, where one affiliate and local sponsor will receive
trips to the Pro Bowl (ESPN)....Warner Home Video is
releasing "Highlights of the 1997 Masters Tournament," a 53-
minute video due out May 27 (Warner Home Video)....The
Bengals are introducing "The Play-By-Play Sweepstakes,"
designed by IN-based Yancey Marketing Corp., where fans can
win prizes for each play of each game. Fans can enter the
contest at retail locations (Bengals)....SportsChannel Ohio
received a network-record nine Cleveland Emmy Award
nominations (SportsChannel Ohio)....Ojai Valley Inn & Spa in
Ojai, CA, will host the '97 EMC Golf Skills Challenge
November 3. The $400,000 Golf Skills Challenge will air on
NBC on December 13-14 (Ojai Valley Inn).
