Today, THE DAILY continues our exclusive MLB team profiles with a look at the Royals. Fox Sports Rocky Mountain owns TV rights to all games and shows games via a time buy on KMBC-TV and KCWB-TV. On deck: The Cubs.
| TEAM: | Kansas City Royals |
| '97 SLOGAN: | "Come On Home" |
| PLAYERS FEATURED: | Jeff King, Chili Davis, Jay Bell |
| PAYROLL (^): | $31,225,000 (21 of 28) |
| SEASON-TICKETS: | 10,650 (full season plans) |
| SELECT KEY SPONSORS: | Mountain Dew, SouthWestern Bell, Fox Sports Rocky Mountain (FSR) |
| OUTFIELD WALL ADS: | Mountain Dew, SW Bell, FSR, Price Chopper Supermarkets |
| VIRTUAL ADVERTISING: | None |
| WEB SITE: | www.kcroyals.com |
| SITE DESIGNER: | Kansas City Star |
| ADVERTISING ON SITE: | Most marketing packages include web ads |
| BROADCAST TV: | KCWB |
| GAMES/YEAR IN DEAL/$: | 35/na/na |
| BROADCAST TV: | KMBC |
| GAMES/YEAR IN DEAL/$: | 15/na/na |
| CABLE TV: | Fox Sports Rocky Mountain |
| GAMES/YEAR IN DEAL/$: | 38/1 of 3/$4-5M rights fee |
| SALES RESPONSIBILITY: | FSR for both broadcast and cable |
| RADIO: | WIBW-AM |
| GAMES/YEAR IN DEAL/$: | 162/3 of 3/$1.8M |
| SALES RESPONSIBILITY: | Royals Radio Network |
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages come from Broadcasting & Cable, 3/31 issue.
