Sponsorships Advertising Marketing

BASKETBALL HALL OF FAME'S NEW LOGO PART OF MARKETING PLAN

4.23.1997

          The Naismith Memorial Basketball Hall of Fame in
     Springfield, MA, unveiled a new logo that will serve as the
     cornerstone of its new marketing strategy.  The logo was
     designed by NY-based Todd Radom Designs, whose other clients
     include MLB Properties and Walt Disney. The new logo was
     launched today by Hall of Famer K.C. Jones and Springfield
     Mayor Michael Albano.  There are primary and secondary
     logos.  The primary logo will be featured most frequently in
     the Hall of Fame marketing/communication materials, with the
     secondary logo offering particular merchandising and event
     opportunities (Naismith Memorial Basketball Hall of Fame).

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