SPORTS SPONSOMETER: TIGER MAKES GAINS BUT CAN'T OVERTAKE AIR

          Sponsorship Research International (SRi USA) asked     respondents to name sports and entertainment celebrities who     endorse a product or brand.  Data is based on an average of     125 interviews/week.  The following lists the top three     named and the percentage of respondents who selected them.      Note: Interviewing for the week beginning 4/7 was completed     prior to the start of The Masters (SRi USA).
  
     
WEEK       OF:
    
       
17-Mar
    
    
       
24-Mar
    
    
       
31-Mar
    
    
       
7-Apr^
    
    
       
14-Apr
    
  
  
     
       
Michael         Jordan
    
    
       
22.70%
    
    
       
23.20%
    
    
       
32.50%
    
    
       
44.80%
    
    
       
42.60%
    
  
  
     
       
Shaquille         O'Neal
    
    
       
7.10%
    
    
       
5.10%
    
    
       
2.20%
    
    
       
6.10%
    
    
       
7.20%
    
  
  
     
       
Tiger         Woods
    
    
       
1.90%
    
    
       
4.40%
    
    
       
2.00%
    
    
       
5.10%
    
    
       
21.10%