The impact of Tiger Woods on the golf industry, an
"industry that's really been flat for some time," was
examined by CNBC's Amanda Grove on "Market Wrap." Merrill
Lynch's Hayley Kissel: "What should happen, in general, for
golf stocks is that the perception of the growth prospects
for the sport should change. Investors believe this to be a
sport that is very mature -- offers no growth." But Kissel
noted if Woods "can change that perception by creating some
growth in the sport then we should start to see the
multiples expand on some" companies, including Callaway,
Titleist and Cobra (CNBC, 4/14).
CALL MARLON PERKINS, ONE TIGER GOT AWAY: Callaway Golf
Founder & Chair Ely Callaway was interviewed by Lou Dobbs on
CNN's "Moneyline." Callaway, on Woods' impact on the
industry: "[He's] going to have a major influence, positive,
on the golf industry. ... Anyone making products related to
golf -- good products -- are going to probably benefit from
Tiger's presence and his personality." Callaway, asked if
he wished he had signed Woods to an endorsement deal: "Well,
in hindsight, yes. But we also like the idea that Phil
Knight of Nike and Titleist are paying for Mr. Woods to do
what he's doing, and I think that we're all are going to get
a lot out of it. So we're doing okay" (CNN, 4/14).
