Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

3.25.1997

          Miller Brewing Co. will consolidate media planning and
     buying with Chicago-based Leo Burnett Co.  Most of Miller's
     media activities are estimated to cost $300-350M per year
     and will be centralized at Burnett (MILWAUKEE JOURNAL
     SENTINEL, 3/25)....New York-based Alphabet City Sports
     Records will release "University of Kentucky Wildcats --
     Hits From the Hardwood," a CD on the KU basketball team
     (Alphabet City)....Vantare by Featherlite, a division of
     Cresco, IO-based Featherlite Manufacturing, had been named
     the Official Luxury Coach of NASCAR (NASCAR).

PREVIOUS FORMER DORNA CEO CIFARELLI TO LEAD NEW SPORTS SIGNAGE FIRM NEXT NEW TACO BELL SPOTS HAVE SHAQ SUFFERING FROM "TACO NECK"

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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