FORMER DORNA CEO CIFARELLI TO LEAD NEW SPORTS SIGNAGE FIRM

          Former Dorna USA CEO Jerry Cifarelli was named
     President & CEO of NY-based ANC Sports Enterprises, a new
     sports marketing firm specializing in stadium, arena and
     facility rotational signage, as well as event promotion. 
     ANC has reached a multi-year deal to serve as the exclusive
     provider of rotational signage systems for the WNBA (ANC).
     BRANDWEEK's Terry Lefton writes ANC will "challenge what has
     largely been a monopoly by Dorna in the medium of venue
     signage."  In addition to supplying WNBA courtside signage,
     ANC will serve as a technology provider.  ANC will also
     supply a new sign behind home plate at the SkyDome for the
     Blue Jays, ready by Opening Day, and it will help sell
     Skydome signage.  ANC has signed a five-year deal to market
     rotating signage technology developed by CWL, Dorna's "top
     European competitor."  Cifarelli is also "looking" at
     marketing other added media technology, including virtual
     signage.  One of ANC's investors is ex-MSG President, Nets
     Chair and Celtics Vice Chair Alan Cohen (BRANDWEEK, 3/24).