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EBERSOL SAYS COSTAS COMMENTS WERE TAKEN OUT OF CONTEXT

          NBC Sports President Dick Ebersol said yesterday that
     Bob Costas' comments that NBC doesn't fulfill a journalistic
     role when it televises the NBA were taken out of context,
     according to Mike Bruton in the PHILADELPHIA INQUIRER. 
     Ebersol, who added that he had spoken to Costas and there
     was "no problem," said the AP story neglected to mention the
     manner in which the question that preceded Costas' answer
     was asked.  Ebersol: "They left out the whole setup to it,
     which is whether there's a conflict between being a business
     partner and journalism.  There is no question there's a
     vetting process which is totally conducted by me not the
     producers. ... I cannot think of a single major issue in the
     seven years we'd been partners with the NBA that we have not
     looked at if from both sides."  Ebersol cited that Costas
     has had "contentious interviews" with NBA Commissioner David
     Stern on the air and noted NBC's coverage of the NBA's labor
     problems last spring (PHILADELPHIA INQUIRER, 2/28).
          WHAT ABOUT BOB? In N.Y., the POST's Phil Mushnick says
     Costas "merely stated the obvious."  Mushnick: "NBC Sports
     under Ebersol has served as a promotional tool of all the
     sports it carries. ... Unfortunately, Costas is one of the
     very few sportscasters secure enough to offer such candor." 
     Costas: "Dick and I have occasional philosophical
     differences, but he's a good friend and I owe him a lot"
     (N.Y. POST, 2/28).  The DAILY NEWS' Bob Raissman notes
     Costas' "remarks clearly indicated a certain amount of
     frustration in dealing with the parameters of an
     organization" (N.Y. DAILY NEWS, 2/28).    

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