Sponsorships Advertising Marketing

REAL MEN PLAY WITH HARP? LAGER BEER TO SUPPORT RUGBY TOUR

2.26.1997

          CT-based Guinness Import Company's Harp Lager brand
     will team up with CA-based USA Premier Rugby LLC as the
     title sponsor of the Harp USA Rugby Super League.  The 14
     team, nationwide league begins this March, and plays a six
     game schedule through May (USA Premier Rugby).  Harp Lager
     Brand Manager Cindy Crean told THE DAILY the two year, "six-
     figure" deal, includes signage at games and on team jerseys
     and "helping support the league overall."  Crean:  "Our goal
     is just to up awareness of the sport of rugby, while at the
     same time heightening Harp's brand awareness" (THE DAILY).

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