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Leagues and Governing Bodies

GOLF CELEBS LAUNCH NEW TOUR TO GO HEAD-TO-HEAD AGAINST CGA

          The Celebrity Golf Association (CGA) Tour will now have
     the competition of a new rival group, the player-owned
     Celebrity Players Tour Association (CPTA), according to Adam
     Barr of GOLFWEEK.  The CPTA, which debuted on February 6,
     "promises" more events and the "most" prize money in
     celebrity golf, up to $2.5M.  CPTA Chair & Dolphin Dick
     Anderson said that "as long as the CGA was increasing
     tournaments and purses, everybody was happy."  But he noted
     that '95's CGA schedule decreased from seven to five events. 
     Former MLB pitcher Rick Rhoden: "Players like the idea of
     owning their own league.  Promoters and sponsors like
     dealing with the players directly."  CGA Tour founder Jim
     Karvellas sees a celebrity golf future with "coexistence,
     not conflict."  Karvellas: "Still-active athletes can only
     play in a few events each year, but the retired celebrities
     have more time and want more chances."  Karvellas did warn
     that "too many celebrity events might saturate the market." 
     GOLFWEEK's Barr notes the CPTA is "going full steam ahead,"
     with seven-events scheduled that "intersects" the CGA's for
     the "showcase" Lake Tahoe Celebrity Championship.  Other
     stops: Ft. Lauderdale, FL; Del Mar, CA; San Juan, Puerto
     Rico; Dallas; S.F.; and Houston.  The CGA is also looking to
     finalize TV deals with The Family Channel and New York's
     WBIS+.  It also plans to take the CGA global in '98, with
     tournaments in Australia, Asia and Europe (GOLFWEEK, 2/8). 

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