ATLANTA CONSTITUTION & ISES TEAM TO SELL SPONSORSHIPS

          The Atlanta Journal Constitution has teamed with
     Atlanta-based International Sports and Entertainment
     Strategies [ISES] to help sell event sponsorships, according
     to Langdon Brockinton of INSIDE MEDIA.  ISES will seek
     sponsors for Stone Mountain, GA's U.S. Women's Hardcourt
     Tennis Championships in August.  ISES has enlisted the
     Journal-Constitution as a media partner, with the newspaper
     pitching tournament-related sponsorship packages to its top
     advertisers, "particularly" local retailers, including
     department stores and automotive dealer associations.  ISES
     is operating and promoting the event on behalf of the USTA,
     and is also offering deals for title and presenting
     sponsorship.  The packages are priced at $650,000 and
     $250,000, respectively, and include TV spots on the cable
     and broadcast coverage of the event; onsite advertising and
     promotion; on-court signage; and ad space in the Journal and
     Constitution at "favorable rates." ISES is also pursuing a
     cable TV deal for the tournament (INSIDE MEDIA, 1/29).