Packers QB Brett Favre's marketability is examined by
W.D. Murray of the BLOOMBERG BUSINESS NEWS. After the win
in Super Bowl XXXI, Favre is "at the portal of becoming a
national celebrity. He's about to become someone who will
command millions of dollars to pitch everything from
sneakers to cars." Chicago-based Burns Sports Celebrity
Inc. President Bob Williams: "We feel he has the potential
to be huge in 1997. He's also entering the marketplace at a
very advantageous time. The Dallas Cowboys image has been
tarnished, so corporate America is looking for a fresh face
when it comes to football." NY-based Athletes and Artists
Dir of Marketing Mike Levine: "His value has jumped
tremendously. I think he has to be one of the most valuable
marketing properties around right now" (BLOOMBERG BUSINESS
NEWS/Minneapolis STAR TRIBUNE, 1/30).
PACK LONG UNDERWEAR: The Packers' Super Bowl success
has "sparked a dramatic" increase in the amount of Wisconsin
tourism inquires. Green Bay Area Visitor & Convention
Bureau's Debbie Van Schyndel: "We figure that the number of
calls in the last two weeks has increased 500%. What we
normally handle in a week, we handle in a day" (Mike
Nichols, MILWAUKEE JOURNAL SENTINEL, 1/30).
