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Leagues and Governing Bodies

NFL NEWS & NOTES: MURDOCH EAGER TO FILL LOS ANGELES MARKET

          News Corp. Chair Rupert Murdoch said yesterday Fox
     would buy an NFL franchise for L.A. "if no one else steps
     forward," according to Zipay & Gergen of NEWSDAY.  Murdoch,
     at a news conference: "We would love to see an NFC franchise
     in that market."  He said an L.A. team "would be great not
     only for the NFL, but for our owned and operated station
     (KTTV) there."  Murdoch said Fox will continue with the NFL,
     but he wondered if CBS would "come after us or go after
     something cheaper.  If we lost this one (the NFC), we'd go
     after another (NFL package)."  Murdoch also added Fox may
     bid on golf tournaments and "whatever else comes along,"
     possibly including the NBA (NEWSDAY, 1/27)...NFL contract
     negotiations for its next TV deal is examined by David
     Leonhardt of BUSINESS WEEK.  Industry analysts predict an
     increase of 25-40% from the league's current $1.1B in annual
     TV revenue.  Leonhardt writes of all the incumbent networks,
     "ABC may be the most vulnerable" (BUSINESS WEEK, 2/3 issue).
          NEWS & NOTES: The NFL Experience is profiled by Bob
     Duffy of the BOSTON GLOBE.  The 85,000-100,000 who visited
     the NFL Experience "were still trying to recover from the
     sensory assault"  (BOSTON GLOBE, 1/27).....ESPN's Mitch
     Albom, on the death of Patterson and the NFL's halftime
     show: "This whole Super Bowl extravaganza is out of control,
      ... Is there anyone to say 'wait a second, this is too
     dangerous,' or is the NFL like an egotistical movie director
     so caught up in the shot it ignores everything else? ... 
     Commissioner Tagliabue used the right word, perspective, but
     it's not the rest of us who have it out of focus, it's him"
     ("The Sports Reporters," ESPN, 1/26).


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