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THE ROLE OF BRONCOS OWNER PAT BOWLEN EXAMINED IN DENVER

          The image of Broncos Owner Pat Bowlen and his role in
     the team's campaign for a new stadium is examined by Rick
     Morrissey of the ROCKY MOUNTAIN NEWS.  Bowlen is asking
     taxpayers in a six-county area to extend the Coors Field tax
     to pay for a stadium to replace Mile High and although he
     "doesn't think he should be the issue" when a stadium vote
     comes in November, "he's smart enough to know that to some
     extent he will be."  Analysts say that as much as Bowlen
     "might want to remove himself from the equation, he can't." 
     Political consultant Eric Sondermann: "It's wishful
     thinking, but naive, to think that the owner of the
     franchise who also stands to be a significant financial
     beneficiary is not an issue. ... Bowlen is seen as a hands-
     on owner.  I think he's seen as an owner who's led the
     Broncos to some measure of success.  I think he's seen as an
     owner who's created somewhat of a leadership role for
     himself in the NFL.  On the downside, I don't think there is
     the affinity for him that I detect for a [Rockies Owner]
     Jerry McMorris.  I do not think he is beloved.  On a bad
     day, he's tolerated.  On a good day, he's respected."  But
     political analyst Floyd Ciruli said "sidelining Bowlen is
     less important" than coming up with a stadium package (ROCKY
     MOUNTAIN NEWS, 1/26).

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