Sports Media

SI FOR KIDS SHOW ADDED TO CBS MORNING LINE-UP

1.23.1997

          The "Sports Illustrated for Kids Show" will join the
     CBS fall '97-98 Saturday morning schedule.  The show, a new
     half-hour series based on the children's magazine, SI For
     Kids, will be produced by SI TV in conjunction with Eyemark
     Entertainment, the programming and marketing unit of CBS
     (CBS).  Group ad package deals will be available involving
     the magazine and the TV show (AD AGE ONLINE, 1/22).

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