World Cup Final Sets Soccer Record In U.S. Time Inc. Buys Companies That Will Form SI Play Seattle Market A Boon For Gametime App World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years
Published October 17, 1996
Fox Sports' Vince Wladika says Fox's World Series ads are 90% sold. Wladika: "Fox is in good shape for Games 1 through 5, and there are availabilities for 6 and 7, which is normal." USA TODAY's Rudy Martzke reports Fox sold some 30-second spots at $300,000 and some at $275,000. It is now receiving $250,000 for a 30-second spot (USA TODAY, 10/17). ....Comcast opened its first technology mall showcase store in King of Prussia Mall in PA. Comcast President Brian Roberts said the "store of the future" will mainly sell "cellular phones," but consumers can also buy 76ers and Flyers tickets (PHILADELPHIA DAILY NEWS, 10/17).