Sports Media

FRAZIER KING MAKES PRIME PURCHASE

10.17.1996

     Frazier King Media has formed Frazier King Merchandising to
purchase Liberty Sports' Prime Sports Merchandising. This
business, which will operate under the names Prime Sports and
Prime Sports Fan Fair, currently has 21 company-owned stores and
49 franchise locations across the U.S.  Prime Sports
Merchandising President Joe King:  "Our mission is to continue to
provide quality, licensed, sports-related products to the general
public at reasonable prices, while optimizing the growth of
earnings and value for our shareholders."  Frazier King COO Ed
Frazier: "Our television advertising contract with Fox Sports Net
and relationships with Prime Sports Radio will yield additional
marketing opportunities for our stores" (Frazier King).

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