Franchises

KINGS PREPARE FOR MAJOR MARKETING OVERHAUL

6.11.1996

     The L.A. Kings plan to restructure the team's marketing
efforts, including the creation of a new image for the franchise
and possibly new uniforms, according to the L.A. BUSINESS
JOURNAL.  To facilitate the change, the team is expected to hire
a full-time advertising agency for the first time.  Previously,
the Kings have devised their own advertising, or used agencies on
an as-needed basis (Tim Deady, L.A. BUSINESS JOURNAL, 6/3 issue).

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