Nike's LeBron, Durant Shoes Sales Sagging Nike Shows Jump In Quarterly Sales Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Cities Vying For Relocated NCAA Tourney Games Oregon-Nebraska Highlights Nike-Adidas Battle Color Rush Uniform Posts Generate $4.14M Nike, NFL Unveil Color Rush Uniforms For All 32 Teams ACC Pulls Events From North Carolina Nike Signs Jason Day To Clothing, Hat Deal
SBD/14/Sponsorships Advertising Marketing
LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).