C-USA Set To Offer Full Scholarships To Athletes NCAA Removes Cap On Player Payments In EA Case Mountain West Can Coexist With Power Five Bowlsby Speaks Of Bleak College Landscape Swofford Confident In Autonomy Vote Stu Jackson Discusses Growth Of Big East Power Five Get Financial Boost From CFP Jordan Brand Capitalizing On Jeter's Farewell NCAA's Emmert Made $1.7M In '12 New Jordan Brand Ad Celebrates Jeter's Career
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).