Nike, Under Armour, Adidas Not Interested In Lonzo Ball James, Carter Recount Turning Down Reebok Western Kentucky Reaches Apparel Deal With Nike NCAA Awards N.C. Championship Events Again Minneapolis Prepares For '19 Final Four UNC Hoops Fans Buy Up Championship Merch NCAA Tourney Finishes With Strong Viewership Arizona Earns Praise After Successful Final Four McIlroy Signs $100M Extension With Nike Final Four Viewership Up With Strong Matchups
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LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).