LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE

     In St. Louis, Jeff Gordon reports that Degree deodorant will
feature UMass Coach John Calipari more prominently in a
commercial featuring several NCAA coaches.  Sheila Rose, an
account exec for DDB Needham, said the team's top ranking made
Calipari more attractive "for obvious reasons" (ST. LOUIS POST-
DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA
Tournament is "out of hand."  Knight told the BOSTON GLOBE there
is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE,
3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley
St., the only NCAA Men's participant without a shoe contract, has
cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice.
MVSU's gear will come out of Nike's football marketing budget
(USA TODAY, 3/14).