EA Used Tebow Name In NCAA Game Mohegan Sun Not Getting NCAA Tourney Games No Heisman Campaign For Bridgewater AAC Touts Optimism As Meetings Wrap College Facility Notes LeBron James Leads NBA In Shoe Sales AAC Incumbents Get 60% Of Realignment Funds Man City, Nike Reach $109M Kit Deal Baltimore To Bid For Lacrosse Final Four O'Bannon Suit Documents Detail Athletes' Deals
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LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).