Nike Uses Davis For ASG Weekend "Equality" Ads Columbus Unveils Logo For '18 Women's Final Four Wendy's Signs On As NCAA Sponsor Nike Launches Equality Initiative Big 12 To Withhold 25% Of Future Revenue To Baylor NCAA Using "Immunity" As Investigatory Tool NCAA Agrees To $200M Settlement In Class-Action Suit NCAA To Offer Sneak Peek Of Top Tourney Teams Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves
SBD/14/Sponsorships Advertising Marketing
LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).