Kingsford Charcoal Bags To Feature O'Bannon Nike Signs Mariota To Endorsement Deal Turner Bullish On NCAA Tourney Ad Sales Hocutt To Rep Big 12 On CFP Committee NCAA Wants To Reduce Money For Lawyers NCAA Opts Against Hoops Ranking Show Clemson The Latest To Offer Cost Of Attendance NCAA Partners With Groupon For Ticket Presale Mizzou, Nebraska Will Pay Cost-Of-Attendance Bright Nike Apparel Turns Heads At Aussie Open
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LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).