Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign NCAA's Luck Discusses Issues With Vaccaro NCAA Frozen Four Returns To Boston Women's Final Four Draws Big Crowds CFB Conference Title Rules To Be Relaxed NCAA Tourney Average Best Since '93 SEC Brings On Big-Name Hoops Coaches Role Of Student-Athlete "Needs Rebalancing" NCAA Championship Rating Best Since '97
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LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).