Nike-Under Armour Rivalry Growing First Meeting Of Autonomous Voting Members Set EA Drops Ray Rice From Madden Game KFC Yum! Center Sees $1.4M Profit In FY '14 Numerous Retailers Pulling Ray Rice Gear Bowling Green Signs Apparel Deal With Nike NCAA Files Motion In Response To O'Bannon Ruling Nike Likely Will Lose Money On New KD Deal NCAA Faces Suit Challenging Scholarship Limits Nike Retains Durant With Deal Worth Over $265M
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE
Published March 14, 1996
In St. Louis, Jeff Gordon reports that Degree deodorant will feature UMass Coach John Calipari more prominently in a commercial featuring several NCAA coaches. Sheila Rose, an account exec for DDB Needham, said the team's top ranking made Calipari more attractive "for obvious reasons" (ST. LOUIS POST- DISPATCH, 3/14)....Indiana Coach Bob Knight says the NCAA Tournament is "out of hand." Knight told the BOSTON GLOBE there is "too much corporate involvement" (Bob Ryan, BOSTON GLOBE, 3/13)....USA TODAY's Mike Hiestand notes that Mississippi Valley St., the only NCAA Men's participant without a shoe contract, has cut a deal with Nike thanks to alum/Nike pitchman Jerry Rice. MVSU's gear will come out of Nike's football marketing budget (USA TODAY, 3/14).