Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

3.14.1996

     "Entertainment Tonight" reports that in response to
criticism of Shaquille O'Neal's latest Taco Ball ads, starting
Friday the spots will feature only the basketball on fire ("ET,"
3/13)....Budweiser will premiere its "Kick the Can" TV spot next
week that promotes commemorative Olympic cans (USA TODAY,
3/14)....MasterCard has signed on as Official Sponsor of the
World Figure Skating Championships for the next two years.  The
deal includes exclusivity in the "Official Card" category on-site
and during all telecasts; worldwide rights to the official logo
of the event; and exposure through rink boards (MasterCard).

PREVIOUS LET THE MADNESS COMMENCE: NEWS AND NOTES FROM THE DANCE NEXT MLS ADDS FUJI FILM TO LIST OF OFFICIAL SPONSORS

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ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 29, 2024

April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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