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NOTES FROM THE NATIONAL SPORTS FORUM
Published January 24, 1996
More excerpts from speeches at the 1996 National Sports Forum in Colorado Springs, CO. JERRY MCMORRIS, Rockies Owner, on how they market the team: "We work very hard to market the Rockies as a regional concept and we've been good at that and marketed successfully in Wyoming, New Mexico, and Montana." On the business of baseball: "I don't think that professional sports should be something that only people on expense accounts or in luxury suites can afford. In our case, the public paid part of the bill and they have the right of ownership. I think the average fan must be able to get into the game, and that makes good sense for us." On MLB labor talks: "I would not be surprised to see us play without a contract for some time. Is it my first choice? No. But the signals and signs I get are not good." FRED OSTERN, VP/Marketing at Fotoball USA, on the state of sports sponsorships: "The sports industry needs to be aware that the dollars for sponsorships are dwindling. You need to be able to deliver real value and help clients make a difference at the retail level" (THE DAILY).