ESPN CHILTON SPORTS POLL: HEY, WHERE'D YOU GET THAT STUFF?

     An ESPN Chilton Sports Poll survey, conducted from January
'94 through December '95, asked 5,294 respondents who own sports
logo clothing where and why they buy that  type of merchandise
(ESPN/Chilton).  Some results:
     -- Fourteen percent said they buy logo clothing at mass
merchandisers such as KMart or Wal-Mart; 20.6% said retail/
department stores such as JC Penney and Macy's; 8/0% said college
campuses; and 3.3% said stadiums or events.
     -- Seventy-eight percent cited "name quality" as very
important in their decision, while 70% consider fashion and
design at least somewhat important.  Almost 8.2% said price is
not at all important in buying sports apparel.
     -- The poll showed 14.5% said they are more likely to buy
clothing supporting a team rather than a player