NEVER UNDERESTIMATE THE POWER OF THE GREAT ONE

     Wayne Gretzky's marketing deal with Campbell Soup will
feature the Kings' star in TV commercials and other tie-ins
geared toward sports fans as part of Campbell's effort to reach
men and women ages 18-34.  In his ad column in this morning's
N.Y. TIMES, Stuart Elliott reports the campaign will include tie-
ins with Gretzky and the NHL coined "a Souper Power Play," as
Campbell has also signed on as a as a corporate league sponsor.
In point-of-purchase displays, shoppers will see Gretzky carrying
a shopping bag with soups labeled "Campbell's Great Ones."
Gretzky and the NHL are part of Campbell's $10-15M campaign to
increase ad budgets for all of its soups.  Gretzky's commercials
will mainly run during sports programming leading up to the NHL
All-Star Game January 20 in Boston (N.Y. TIMES, 11/29).