SBD/27/Sports Industrialists

EXECUTIVE TRANSACTION

     KENNETH SCHANZER has been named Executive VP at NBC Sports,
returning to the position he last held in '93 before becoming
President and CEO of The Baseball Network.  Schanzer will
supervise day-to-day operations at NBC Sports and oversee NBC
Super Sports, a new international marketing, promotion and
production company that will supply sports programming to NBC
Super Channel (NBC).
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