SBD/10/Sponsorships Advertising Marketing

WOULD A ROSE BROUGHT TO YOU BY ... SMELL LIKE THE ROSE?

     The Rose Bowl may "abandon a longstanding policy and align
itself with sponsors," Pac-10 Commissioner Tom Hansen said
yesterday, according to today's ORANGE COUNTY REGISTER.  Hansen
told a group of reporters gathered for the Pac-10's basketball
media day that the Tournament of Roses committee seems
"interested in finding 'presenting sponsors,'" that would be
given signage and the ability to market the game.  However, the
possibility of a title sponsor was ruled out (Larry Bortstein,
ORANGE COUNTY REGISTER, 11/10).
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