Sponsorships Advertising Marketing

WHO SHOT J.J.? DEION'S NIKE AD TO SPOOF "DALLAS" SERIES

11.10.1995

     Nike premieres two new spots starring Deion Sanders during
the Cowboys-49ers Sunday on Fox that are a play on the old
"Dallas" TV series.  Dottie Enrico reports the ads will use the
show's theme song, and feature Jerry Jones, the Cowboy
Cheerleaders and Roger Staubach.  Wieden & Kennedy created the
spots for Nike.  Sanders has hired ICM, the international talent
agency, to "sift through" the high volume of offers he is
receiving to promote products.  General Mills, Pizza Hut and
Pepsi reportedly all have Sanders' spots in the works (USA TODAY,
11/9).

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