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SBD/10/Sponsorships Advertising Marketing
SPONSOR WITHDRAWALS POSTPONE PRO FIGURE SKATING FINALS
Published November 10, 1995
The U.S. Pro Figure Skating Championships in Richmond have been postponed from their original date in early December, with organizers citing "11th-hour withdrawals" by sponsors as the reason. The RICHMOND TIMES-DISPATCH's John Markon reports Carole Shulman, Exec Dir of the Professional Skaters Assoc., would not name names, but said sponsors told them "advertising expenses were now being deferred to the first or second quarter of 1996." Shulman said the PSA is targeting February or March for a makeup. The Open's headliners included former Olympic medalists Katarina Witt and Victor Petrenko, but Shulman was unsure whether they would attend a possible makeup date. NBC was to have shown highlights from the event on December 30, and Shulman blamed the TV deal in part for the postponement. Shulman: "We were producing the television ourselves and selling it to NBC. Without the sponsors in line, we couldn't be assured of the production quality we wanted and NBC wanted. ... NBC's still working with us" (RICHMOND TIMES-DISPATCH, 11/9).