SBD/25/Collegiate Sports

WANTED: SPONSORS FOR COTTON AND SUN BOWL GAMES

     The Cotton and Sun bowl games "need to find some
corporations with deep pockets soon," writes Steve Richardson in
today's DALLAS MORNING NEWS, or they could go the way of the
Bluebonnet Bowl, which ended in '87.  Richardson reports the CBAA
"isn't panicking yet," but some sponsor, several presenting
sponsors or a combination "will need to come forward in the next
few months if the bowl is to survive."  The CBAA has no deadline
to secure new sponsorship money (DALLAS MORNING NEWS, 10/24).
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