SBD/10/Sports Industrialists

EXECUTIVE TRANSACTIONS

     The Reebok Golf Greg Norman Collection has named PABLO DE
ECHEVARRIA as their VP of Marketing (Reebok)....Disney Chair and
CEO MICHAEL EISNER was named '95 Marketer of the Year by
BRANDWEEK (N.Y. TIMES, 10/9)....CARYN CIAGNE has joined
Professional Sports Publications as sports marketing manager,
including ad sales responsibilities for game programs the firm
produces for Chicago teams (CHICAGO TRIBUNE, 10/9)....CHRIS
CORDES, has been hired as Sales and Promotions Manager for the
Charlotte Cobras of the Major Indoor Lacrosse League
(MILL)....JOHN GRIFFIN has joined the senior management staff of
Karlitz & Company, a NY-based entertainment marketing, corporate
counseling firm.  Griffin comes from three years as partner and
agency owner of Integrated Sports Marketing (SFPR & Co.).
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