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SBD/12/Sponsorships Advertising Marketing
TICKET SALES BRISK, BUT KEMPER OPEN LOSES THREE SPONSORS
Published June 12, 1995
The Kemper Open, played this past weekend in Avenel, MD, has lost "three major sponsorships, costing the tournament more than $100,00 in revenue," according to John Lombardo of the WASHINGTON BUSINESS JOURNAL. A "primary" reason for the loss of corporate support is the U.S. Senior Open, which will be played next month at Betehsda's Congressional Country Club. Kemper Open Chair Ben Brundred admitted they have "lost a couple of national companies to the Senior Open. Companies that are usually with us and the Senior Open this year couldn't do both ... We will make up for it by cutting expenses." At the Kemper, a corporate tent costs $38,500 (no catering), while at the U.S. Senior Open, a tent costs $75,000. Lombardo writes, "as a result, the competition for corporate dollars has become fierce among tournament organizers as companies shop the tournaments to maximize their entertainment investment." In '97, the U.S. Open will be at Congressional and Brundred is "already anticpating" an impact. Brundred: "Since we will be going back-to-back, the national sponsors will probably be going to Congressional and the local companies will be staying with us" (WASHINGTON BUSINESS JOURNAL, 6/15 issue). PAYNE IN THE DUDS: PGA star Payne Stewart's "signature NFL garb may be due for a big change after next year," according to Barker Davis of the WASHINGTON TIMES. Stewart noted there is one more year on his NFL deal: "Originally the NFL wanted to target the the golf audience for their merchandise, and they chose me as their representative. But it's been about eight years and I don't know how much longer it's going to last" (WASHINGTON TIMES, 6/11).