Menu
Sponsorships Advertising Marketing

WHY MESS WITH A WINNING LOOK? ROCKETS UNDERGO LOGO CHANGE

     The Rockets will unveil new uniforms along with a new logo
after the Finals, according to Sunday's HOUSTON CHRONICLE.
Rockets officials "won't say what the new uniforms will look
like," but a source familiar with the change said the logo is "a
red rocket orbiting a basketball."  The Rocket will have teeth.
The three new team colors are said to be red, "midnight blue, and
metallic silver."  The new look was designed by a fan whose idea
was picked among 5,000 contestants, and will be unveiled at the
NBA draft on June 28.  The team hopes the new apparel will be
available in stores shortly thereafter.  Before winning the NBA
title last year, the Rockets ranked 22nd out of 27 in apparel
sales, but last year they rose to 9th.  John Thomas, Rockets
VP/Business Ops, said research showed that their merchandise "was
historically among the poorest selling in the NBA ... They (the
retailers) all told us that the logo was tired, old, and the
colors, patricularly the yellow, were not fashionable to wear."
The Rockets will join the Sonics and Hawks in introducing new
uniforms for next season (Asin & Williams, HOUSTON CHRONICLE,
6/11).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/06/12/Sponsorships-Advertising-Marketing/WHY-MESS-WITH-A-WINNING-LOOK-ROCKETS-UNDERGO-LOGO-CHANGE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/06/12/Sponsorships-Advertising-Marketing/WHY-MESS-WITH-A-WINNING-LOOK-ROCKETS-UNDERGO-LOGO-CHANGE.aspx

CLOSE