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SBD/14/Sponsorships Advertising Marketing
HOOTERS WILL TITLE SPONSOR POWER BOAT TOUR
Published March 14, 1995
Hooters and the American Power Boat Association announced the creation of the Hooters Formula-1 P.R.O.P. tour, with $250,000 in total prize money. The tour begins its inaugural season May 6 in Orlando. Boston; Bay City, MI; Saskatoon, Canada; Cincinnati; Jacksonville; and St. Louis will also host races. ESPN, ESPN2 and several int'l networks will televise the events. Hooters' VP/Marketing Mike McNeil: "This sponsorship dovetails nicely into our other sports marketing programs. Hooters supports a variety of racing series because we view it as an integral part of the American lifestyle" (Hooters).
