ESPN On Sling TV Gets Mixed Reviews ESPN, NFL Want CFP To Change Dates Veteran ESPN Exec John Walsh Set To Retire ESPN Likes Broadcasting Pro Bowl From SB Site CFP Audience Sets Cable TV Audience Record CFP Finale Sets Cable TV Ratings Record ESPN's "Film Room" Again Gets Rave Reviews Media Roundtable Talks CFP Expectations ESPN Details Multichannel CFP Title Game Coverage Ads For CFP Title Game Costlier Than For BCS Version
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
HOOTERS WILL TITLE SPONSOR POWER BOAT TOUR
Published March 14, 1995
Hooters and the American Power Boat Association announced the creation of the Hooters Formula-1 P.R.O.P. tour, with $250,000 in total prize money. The tour begins its inaugural season May 6 in Orlando. Boston; Bay City, MI; Saskatoon, Canada; Cincinnati; Jacksonville; and St. Louis will also host races. ESPN, ESPN2 and several int'l networks will televise the events. Hooters' VP/Marketing Mike McNeil: "This sponsorship dovetails nicely into our other sports marketing programs. Hooters supports a variety of racing series because we view it as an integral part of the American lifestyle" (Hooters).