SBD/14/Sponsorships Advertising Marketing

HOOTERS WILL TITLE SPONSOR POWER BOAT TOUR

     Hooters and the American Power Boat Association announced
the creation of the Hooters Formula-1 P.R.O.P. tour, with
$250,000 in total prize money.  The tour begins its inaugural
season May 6 in Orlando.  Boston; Bay City, MI; Saskatoon,
Canada; Cincinnati; Jacksonville; and St. Louis will also host
races.  ESPN, ESPN2 and several int'l networks will televise the
events.  Hooters' VP/Marketing Mike McNeil:  "This sponsorship
dovetails nicely into our other sports marketing programs.
Hooters supports a variety of racing series because we view it as
an integral part of the American lifestyle" (Hooters).
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ESPN, Walt Disney

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