NFL Draft Overnight Best Since '14 Did Political Leanings Affect ESPN's Bottom Line? Manfred Still Confident In ESPN's MLB Coverage Cord-Cutting, Rights Fees Put ESPN In Bind ESPN Personalities Address Company's Layoffs ESPNU Studio Ops Moving From Charlotte To Bristol ESPN Adding MLB Net's "Intentional Talk" ESPN's Wingo, Markman Talk NFL Draft ESPN Begins Laying Off Around 100 Personalities ESPN Cuts Drive Discussion On Twitter
Upcoming Conferences and Events
May 31 - Jun 1
SBD/14/Sponsorships Advertising Marketing
HOOTERS WILL TITLE SPONSOR POWER BOAT TOUR
Published March 14, 1995
Hooters and the American Power Boat Association announced the creation of the Hooters Formula-1 P.R.O.P. tour, with $250,000 in total prize money. The tour begins its inaugural season May 6 in Orlando. Boston; Bay City, MI; Saskatoon, Canada; Cincinnati; Jacksonville; and St. Louis will also host races. ESPN, ESPN2 and several int'l networks will televise the events. Hooters' VP/Marketing Mike McNeil: "This sponsorship dovetails nicely into our other sports marketing programs. Hooters supports a variety of racing series because we view it as an integral part of the American lifestyle" (Hooters).