E:60 Profiles Boston Marathon Bombing Survivors Ian Darke Featured In ESPN World Cup Spot ESPN Seeing Ad Sales Jump For World Cup ESPN's Tony Reali Scores "GMA" Role Women's Title Game Overnight Best Since '04 ESPN.com "Reenacts" Aaron's 715th HR Digger Phelps Retiring From ESPN ESPN, Dr Pepper Ink Deal For CFP Golf Channel To Air Friday Ryder Cup ESPN Readies 25th Season Broadcasting MLB
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
HOOTERS WILL TITLE SPONSOR POWER BOAT TOUR
Published March 14, 1995
Hooters and the American Power Boat Association announced the creation of the Hooters Formula-1 P.R.O.P. tour, with $250,000 in total prize money. The tour begins its inaugural season May 6 in Orlando. Boston; Bay City, MI; Saskatoon, Canada; Cincinnati; Jacksonville; and St. Louis will also host races. ESPN, ESPN2 and several int'l networks will televise the events. Hooters' VP/Marketing Mike McNeil: "This sponsorship dovetails nicely into our other sports marketing programs. Hooters supports a variety of racing series because we view it as an integral part of the American lifestyle" (Hooters).