Gillette kicked off a $100M ad campaign March 11 on CBS'
broadcast of the Big East Conference tournament. The new global
campaign marks the first shift in the "Best a man can get" spots
since their introduction in '89 (AD AGE, 3/13 issue)....Evian
Natural Spring Water has signed on as the Official Water of the
Women's Professional Volleyball Association. Evian is currently
involved with the AVP, including sponsorship of the Evian Indoor
Tour. Evian's participation includes logo ID in all advertising
and promotional efforts (WPVA/Evian)....Cadbury Schweppes said
yesterday it has acquired fewer shares of Dr Pepper-Seven-Up Cos.
than previously thought, but still owns 98.7% of the beverage
company (S.F. CHRONICLE, 3/14).....Reebok sponsored a symposium
entitled "Training Americans To Be More Physically Fit: An
Exercise In Working Out The Solutions." The seminar includes Tom
McMillen, Co-Chair of the President's Council on Physical Fitness
and Sports, and other leading health and fitness experts
(Reebok)....Gordie Howe, Johnny Bench and Tom Osborne will appear
at The World of Licensed Products Show during the NSGA World
Sports Expo '95 in Chicago, July 16-18 (NSGA)....Footwear company
Wolverine World Wide launches a national TV campaign for its work
boots. TV ads premiere this week on ESPN and CBS's NCAA
basketball coverage (USA TODAY, 3/14)....Sports Media, Inc.,
which designs team yearbooks, said its Super Bowl Supr Bowl XXIX
books have shown a 58.6% sale rate on newsstands. These results
have prompted the company to publish an additional six MLB
specials, four NBA specials and an NHL special (Sports Media).
